Nicky's Gone Shopping

TikTok Shop Creator

The Reviewer Brands Keep Rebooking

Nicky Jaggers headshot
About Me

Hi, I'm Nicky.

Not long ago, I was running my own cleaning business. Today, I'm a full-time TikTok Shop creator with one simple mission: helping women over 40 discover products that are genuinely worth their money.

I know what it's like to work hard for every pound you earn, which is why I believe every recommendation should be honest. I don't read scripted sales pitches, and I don't promote products just because they've been sent to me. If something isn't good enough, I'll tell my audience to skip it. And if I genuinely love a product, they'll know exactly why.

That honesty has built a community of women who trust my opinions because they know they're real. My content is relaxed, unscripted, and relatable — just honest conversations about products that can make everyday life a little easier, healthier, or more enjoyable.

For brands, I offer more than just content. I create authentic videos that connect with an audience many creators overlook: women 40+ who value trust, quality, and real-life recommendations over polished advertising.

If you're looking for a creator who believes long-term credibility is more valuable than a quick sale, I'd love to work with you.

Let's create content that people actually believe.

— Nicky
In Her Own Words
Nicky Jaggers

Full-Time TikTok Shop Creator, UK

Nicky Jaggers

"I don't read scripted ad copy, and I don't say yes to everything I'm sent."
Nicky Jaggers accepting The Alps UK GMV Growth Incentive award

Award: The Alps UK — GMV Growth Incentive

Nicky Jaggers

"If a product isn't worth the money, I tell my followers to skip it — which is exactly why they believe me when I say something is worth buying."

Her own words, from her site's About section — not a scripted brand testimonial.

Examples of My Work

Nicky's K-Beauty Launch video for Medicube UK

K-Beauty Launch

Medicube UK

Nicky LIVE hosting for Glossybox UK

LIVE Host

Glossybox UK

Nicky's repeat-partner review for Shark Home UK

Review · Repeat Partner

Shark Home UK — rebooked 9×

More From the Feed

Nicky LIVE hosting for Anua UK

LIVE Host

Anua UK

Nicky's Dr. Melaxin brand-day spotlight haul

Brand-Day Spotlight

Dr. Melaxin — £330 haul

Nicky's results clip, 830.2K views

Results Clip

830.2K views

Nicky's top-performing reply-format post, 38.6K likes

Reply Format

Top post — 38.6K likes

Repeat Business, By the Numbers

49×Merach Sports
11×Medicube UK
Glossybox UK
Shark Home UK
40+Brands Rebooked

Why She Converts

She doesn't just post reviews — she tells her audience what's not worth the money as often as what is. That honesty is what makes her "yes" mean something to a skeptical, ad-fatigued audience.

Having a creator willing to say no in your marketing strategy boosts discovery, engagement and trust between your brand and the people you're trying to reach.

321 reviews posted, 62% carrying TikTok's own #TikTokMadeMeBuyIt trust tag
40+ brands she's rebooked with — this isn't gifted-post churn, it's standing relationships
let's connect Nicky Jaggers

Ready to be her next repeat partner?

Email me today →